Summary>
Hyundai Motor Co. is looking to tap the growing middle class to consolidate its position in the Russian car market. Since first exporting to Russia in 1990, the company currently has the second largest market share among foreign carmakers in Russia after General Motors Corp.'s Chevrolet. Among all carmakers, Hyundai Motor holds the third largest market share and with more people joining the middle class, Hyundai cars are gaining more and more attention
Hyundai is still considered the cheaper brand but with the launch of vehicles like the Tucson in recent years, its brand image has been improving. Also, Genesis which is likely to go on sale here at the end of the year will be beneficial for the company's brand image in Russia. The company expects that it could use the car to build a luxury brand like Toyota's Lexus."
The planned plant in St. Petersburg will provide valuable benefits to the company. The plant will help raise sales by removing the 25 percent tariff placed on imported cars and providing a cheaper labor force for Hyundai. Once the plant is completed and production in Russia begins, the supply problem could be solved. Other foreign brands such as Ford and Toyota saw large increases in sales after the companies built plants in St. Petersburg.
Opinion> Russia’s rapid economic development has left the growth of middle class. To earn higher profits, Hyndai Motor Co. has to target the new class and change its cheap brand image. Star marketing will change the cheap image and imprint luxury car image in Russians’ mind. The company can be well-known through advertisement appearing a movie star or a singer or a famous people who have luxury image. Also, the company has to sponsor its cars to movie or drama for not-so-subliminal kind of advertising, product placement.
It is important to raise name recognition, but the most important thing is quality and services. Because it takes long time to improve quality, the company has to strive to provide customer the best service. Hyndai Motor Co. has to make competitive advantage to compete other car makers through the best service - fast delivery system, low repairing expenses, etc,
References;Author: Choi He-suk
Title: Hyundai Motor targets Russia's middle class June 7, 2008
http://mail2.daum.net/hanmail/mail/ViewMail.daum?MSGID=0000000000005YX&FOLDER=%ED%9C%B4%EC%A7%80%ED%86%B5&mpage=1&KEYTYPE=&KEYWORD=&_top_hm=w_read
20600613 12th entry
2008년 6월 6일 금요일
2008년 6월 5일 목요일
Most Job Hoppers Regret Move
Most Job Hoppers Regret Move
Summary
The survey shows that more than half of the respondents are not happy with their current jobs and are making at least some efforts to move to another company. Job hoppers usually regret about changing another job. Reasons for regretting job change are that they realized “Not much better than previous job”, “Actual firm not as good as its reputation, “New company did not keep its promise”.
Opinion
Changing the job can be a good opportunity for people who want to experience new challenges. When they are young trying to move other jobs, they might think that they are finding jobs fitting their aptitude. However, evaluations like these young people can be threats for them because changing from jobs to other jobs is not profit for their company. Moreover, if changing jobs became their habit or periodic processes, job hoppers can not work anywhere, eventually. To hold worker in own company, company has developed diverse programs that make worker feel happy when they work. For example, workers and programmers in Microsoft company can decorate their work space, and this effect brought both improvement of efficiency and workers’ satisfaction about their work. I think teamwork is the most important to make workers be one unit in the company. To develop teamwork, sports game is the option company can easily choose. For workers, there are many sports game worker like to play like soccer, basketball, badminton, table tennis, marathon, and so on. One important point is that company should satisfy every worker be happy through competition or cooperation in sports game. If workers can feel happiness through special program to promote teamwork, it results in improvements of working efficiency.
Reference
www.koreatimes.co.kr
By Michael HaStaff Reporter
20600517 Lee, yong jae -entry 13
Summary
The survey shows that more than half of the respondents are not happy with their current jobs and are making at least some efforts to move to another company. Job hoppers usually regret about changing another job. Reasons for regretting job change are that they realized “Not much better than previous job”, “Actual firm not as good as its reputation, “New company did not keep its promise”.
Opinion
Changing the job can be a good opportunity for people who want to experience new challenges. When they are young trying to move other jobs, they might think that they are finding jobs fitting their aptitude. However, evaluations like these young people can be threats for them because changing from jobs to other jobs is not profit for their company. Moreover, if changing jobs became their habit or periodic processes, job hoppers can not work anywhere, eventually. To hold worker in own company, company has developed diverse programs that make worker feel happy when they work. For example, workers and programmers in Microsoft company can decorate their work space, and this effect brought both improvement of efficiency and workers’ satisfaction about their work. I think teamwork is the most important to make workers be one unit in the company. To develop teamwork, sports game is the option company can easily choose. For workers, there are many sports game worker like to play like soccer, basketball, badminton, table tennis, marathon, and so on. One important point is that company should satisfy every worker be happy through competition or cooperation in sports game. If workers can feel happiness through special program to promote teamwork, it results in improvements of working efficiency.
Reference
www.koreatimes.co.kr
By Michael HaStaff Reporter
20600517 Lee, yong jae -entry 13
2008년 5월 30일 금요일
Daewoo seeks to revive glory in Uzbekistan
Summay>
Daewoo International plans to supply auto parts to GM Uzbekistan, the car manufacturing company owned by the GM and the Uzbekistan government. In 2005, state-owned Uzavtoprom took over 100 per cent of shares from Daewoo Motors and in 2007 signed a joint venture agreement with GM. Daewoo International is also stepping up energy projects in Uzbekistan, which has substantial deposits of gas, oil, uranium and other resources. This year, Daewoo International plans to set up a company to explore gas in the northwest region in Uzbekistan for the next five years. With a population of 27 million, Uzbekistan is a market with huge potential for growth. The country's economy has expanded by an average of 7 percent over the past five years. The country also serves as the bridgehead for companies to enter Russia and Central Asian nations.
Opinion>
Uzbekistan is placed the center of Central Asia- Turkmenistan, Kyrgyzstan, Tajikistan, Afghanistan and Kazakhstan and it has rich resources. So, they can be the base of industries of Central Asia.
To thrive in Uzbekistan, Daewoo International has to Uzbekistanize. First, it has to master all aspects of Islam- praying five times a day for Mecca, Ramadan and relieving the poor with a quarter of their income.
Second, it needs to contribute to society. Uzbekistan, a developing country will be satisfied with setting up its plant in the town, but donation, founding public institutions-school, nursery school-will raise labor productivity and customer loyalty.
Third, use Han-liu(Korean wave). In Uzbekistan, Korean drama hits. Daewoo International need to ride the wave as well, making inroads into markets. Using Korean drama, actors, Mi-Su-Da(Talk show of KBS) and singers, etc.
References;
Author: Jin Hyun-joo
Title: Daewoo seeks to revive glory in Uzbekistan May 27. 2008
http://mail2.daum.net/hanmail/mail/ViewMail.daum?MSGID=0000000000005Y8&FOLDER=%25EB%25B0%259B%25EC%259D%2580%25ED%258E%25B8%25EC%25A7%2580%25ED%2595%25A8&mpage=1&TYPE=&KEYTYPE=&KEYWORD=&_top_hm=li_read_normal&status=N&fromname=webmaster%40heraldm.com&star=N
20600613 10th entry
Daewoo International plans to supply auto parts to GM Uzbekistan, the car manufacturing company owned by the GM and the Uzbekistan government. In 2005, state-owned Uzavtoprom took over 100 per cent of shares from Daewoo Motors and in 2007 signed a joint venture agreement with GM. Daewoo International is also stepping up energy projects in Uzbekistan, which has substantial deposits of gas, oil, uranium and other resources. This year, Daewoo International plans to set up a company to explore gas in the northwest region in Uzbekistan for the next five years. With a population of 27 million, Uzbekistan is a market with huge potential for growth. The country's economy has expanded by an average of 7 percent over the past five years. The country also serves as the bridgehead for companies to enter Russia and Central Asian nations.
Opinion>
Uzbekistan is placed the center of Central Asia- Turkmenistan, Kyrgyzstan, Tajikistan, Afghanistan and Kazakhstan and it has rich resources. So, they can be the base of industries of Central Asia.
To thrive in Uzbekistan, Daewoo International has to Uzbekistanize. First, it has to master all aspects of Islam- praying five times a day for Mecca, Ramadan and relieving the poor with a quarter of their income.
Second, it needs to contribute to society. Uzbekistan, a developing country will be satisfied with setting up its plant in the town, but donation, founding public institutions-school, nursery school-will raise labor productivity and customer loyalty.
Third, use Han-liu(Korean wave). In Uzbekistan, Korean drama hits. Daewoo International need to ride the wave as well, making inroads into markets. Using Korean drama, actors, Mi-Su-Da(Talk show of KBS) and singers, etc.
References;
Author: Jin Hyun-joo
Title: Daewoo seeks to revive glory in Uzbekistan May 27. 2008
http://mail2.daum.net/hanmail/mail/ViewMail.daum?MSGID=0000000000005Y8&FOLDER=%25EB%25B0%259B%25EC%259D%2580%25ED%258E%25B8%25EC%25A7%2580%25ED%2595%25A8&mpage=1&TYPE=&KEYTYPE=&KEYWORD=&_top_hm=li_read_normal&status=N&fromname=webmaster%40heraldm.com&star=N
20600613 10th entry
Airline Companies’ Threat and Chance
Summary
Local airline companies deal with high oil price. Korean Airline and Asiana Airlinere are presentative in Korea, and they reduce their routes. Moreover they sirously consider many factors about flights like wind and course. Income also changed last year, first quater Korean Air’s net income was 130 billions won, but this year first quarter the company lost 325.5billion won. Analysts predict it negatively. Jet oil price is aready 50% percent up due to soaring petroleum prices, creating a bigger-than-expected burden on the industry. Experts also pointed out exchange rate. Korean won created more of a cost burden on air carriers this year. Hence, airline companies are considering raising domestic fares as well.
My opinion
Airline companies should be defferentiated. I think they need something new way. Price raising is not a solution. World econmy is in downterm. Especially US are suffered by this recession. US made an effort for this recession but it’s useless. It is similar with Great Depression. During Great Depression, US government does many things, but it made an opposite effect. It is related with oil price and agflation. Agflation is a complex word of agriculture and inflation. Consumption is reducing by these reasons. If airline companies increase their price, their revenue would be reduced. Their new solution should catch two points, the one is no change in consumers, and the other is reducing cost.
We learn about factors of price. Among them, cost is not changeable. It almost fixed by environment like oil price and aircraft price. Addmission fee is changeable, but it’s not easy. Especially their labors fee is very hard to change, because their labors are well educated and not easy to reduce their number.
To conclude, they should improve their market value or brand value. Their pricing strategy is a basic. Most of airline companies in the world are spending difficult time. During this recession, price increasing is reasonable. However, if they find new way to improving their value, it will be a chance.
References;Author: By Ko Kyoung-tae Title: Oil prices hit air carriers The Korea Herald. May 28, 2008
20300174 Nah Kilwoong, Entry - 12
Local airline companies deal with high oil price. Korean Airline and Asiana Airlinere are presentative in Korea, and they reduce their routes. Moreover they sirously consider many factors about flights like wind and course. Income also changed last year, first quater Korean Air’s net income was 130 billions won, but this year first quarter the company lost 325.5billion won. Analysts predict it negatively. Jet oil price is aready 50% percent up due to soaring petroleum prices, creating a bigger-than-expected burden on the industry. Experts also pointed out exchange rate. Korean won created more of a cost burden on air carriers this year. Hence, airline companies are considering raising domestic fares as well.
My opinion
Airline companies should be defferentiated. I think they need something new way. Price raising is not a solution. World econmy is in downterm. Especially US are suffered by this recession. US made an effort for this recession but it’s useless. It is similar with Great Depression. During Great Depression, US government does many things, but it made an opposite effect. It is related with oil price and agflation. Agflation is a complex word of agriculture and inflation. Consumption is reducing by these reasons. If airline companies increase their price, their revenue would be reduced. Their new solution should catch two points, the one is no change in consumers, and the other is reducing cost.
We learn about factors of price. Among them, cost is not changeable. It almost fixed by environment like oil price and aircraft price. Addmission fee is changeable, but it’s not easy. Especially their labors fee is very hard to change, because their labors are well educated and not easy to reduce their number.
To conclude, they should improve their market value or brand value. Their pricing strategy is a basic. Most of airline companies in the world are spending difficult time. During this recession, price increasing is reasonable. However, if they find new way to improving their value, it will be a chance.
References;Author: By Ko Kyoung-tae Title: Oil prices hit air carriers The Korea Herald. May 28, 2008
20300174 Nah Kilwoong, Entry - 12
2008년 5월 29일 목요일
`Hanji' Wear Fashion Show Hits Stage
`Hanji' Wear Fashion Show Hits Stage
Summary
Hanbok, Korean traditional clothes, represents what Koreans wear. In contrast to, Yukata, Japanese traditional clothes, Hanbok remained trapped in the past, and people do not wear it as their daily clothes. To modernize the traditional costume, Chae Keum-seok transformed Hanbok by using Hanji fabrics which are used to make underwear, as it is durable, easy to dye, and prevents bacteria buildup.
Opinion
My friend in Handong University is wearing transformed Hanbok. That Hanbok looks good, convenient, and it has simple design. She has no special reason to wear, but she just wear Hanbok as daily clothes because transformed Hanbok is practical for her to work, and sources of Hanbok has important points; durable, easy to wear, healthy for her. I think this trend should come from the young generation who leads fashion markets. One change of her wearing can attract foreign students in school to have curiosity about Korean clothes, and Korean culture. In world fashion market, products including characteristics; unique, creative, practical can perform main role. I did not see the Hanbok fashion show, actually I did evaluate that clothes based on western style, culture is better than Korean clothes including Hanbok. Generally, people think like me. Therefore, Korean fashion markets must focus on the motives, changes, and marketing strategies that make people change their view points about Hanbok. Specifically, Hanbok’s design should be transformed to be stylish, characteristic, colorful or simple for young people. Another marketing strategy is to use media program like drama, movie, TV show because many Koreans like to see the mass media. These trying can be advertisements that people is used to seeing Hanbok. Although brand of Korean is weak to notify our strong points for people who are interested in Korea, many traditional cultures including Hanbok, Hangeul, Bibimbab should be improved to do marketing about Korea.
Reference
http://www.koreatimes.co.kr/www/news/art/2008/05/199_22038.html
by Chung Ah-young
Koreatimes
20600517 Lee, young jae entry-12
Summary
Hanbok, Korean traditional clothes, represents what Koreans wear. In contrast to, Yukata, Japanese traditional clothes, Hanbok remained trapped in the past, and people do not wear it as their daily clothes. To modernize the traditional costume, Chae Keum-seok transformed Hanbok by using Hanji fabrics which are used to make underwear, as it is durable, easy to dye, and prevents bacteria buildup.
Opinion
My friend in Handong University is wearing transformed Hanbok. That Hanbok looks good, convenient, and it has simple design. She has no special reason to wear, but she just wear Hanbok as daily clothes because transformed Hanbok is practical for her to work, and sources of Hanbok has important points; durable, easy to wear, healthy for her. I think this trend should come from the young generation who leads fashion markets. One change of her wearing can attract foreign students in school to have curiosity about Korean clothes, and Korean culture. In world fashion market, products including characteristics; unique, creative, practical can perform main role. I did not see the Hanbok fashion show, actually I did evaluate that clothes based on western style, culture is better than Korean clothes including Hanbok. Generally, people think like me. Therefore, Korean fashion markets must focus on the motives, changes, and marketing strategies that make people change their view points about Hanbok. Specifically, Hanbok’s design should be transformed to be stylish, characteristic, colorful or simple for young people. Another marketing strategy is to use media program like drama, movie, TV show because many Koreans like to see the mass media. These trying can be advertisements that people is used to seeing Hanbok. Although brand of Korean is weak to notify our strong points for people who are interested in Korea, many traditional cultures including Hanbok, Hangeul, Bibimbab should be improved to do marketing about Korea.
Reference
http://www.koreatimes.co.kr/www/news/art/2008/05/199_22038.html
by Chung Ah-young
Koreatimes
20600517 Lee, young jae entry-12
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