Summay>
Daewoo International plans to supply auto parts to GM Uzbekistan, the car manufacturing company owned by the GM and the Uzbekistan government. In 2005, state-owned Uzavtoprom took over 100 per cent of shares from Daewoo Motors and in 2007 signed a joint venture agreement with GM. Daewoo International is also stepping up energy projects in Uzbekistan, which has substantial deposits of gas, oil, uranium and other resources. This year, Daewoo International plans to set up a company to explore gas in the northwest region in Uzbekistan for the next five years. With a population of 27 million, Uzbekistan is a market with huge potential for growth. The country's economy has expanded by an average of 7 percent over the past five years. The country also serves as the bridgehead for companies to enter Russia and Central Asian nations.
Opinion>
Uzbekistan is placed the center of Central Asia- Turkmenistan, Kyrgyzstan, Tajikistan, Afghanistan and Kazakhstan and it has rich resources. So, they can be the base of industries of Central Asia.
To thrive in Uzbekistan, Daewoo International has to Uzbekistanize. First, it has to master all aspects of Islam- praying five times a day for Mecca, Ramadan and relieving the poor with a quarter of their income.
Second, it needs to contribute to society. Uzbekistan, a developing country will be satisfied with setting up its plant in the town, but donation, founding public institutions-school, nursery school-will raise labor productivity and customer loyalty.
Third, use Han-liu(Korean wave). In Uzbekistan, Korean drama hits. Daewoo International need to ride the wave as well, making inroads into markets. Using Korean drama, actors, Mi-Su-Da(Talk show of KBS) and singers, etc.
References;
Author: Jin Hyun-joo
Title: Daewoo seeks to revive glory in Uzbekistan May 27. 2008
http://mail2.daum.net/hanmail/mail/ViewMail.daum?MSGID=0000000000005Y8&FOLDER=%25EB%25B0%259B%25EC%259D%2580%25ED%258E%25B8%25EC%25A7%2580%25ED%2595%25A8&mpage=1&TYPE=&KEYTYPE=&KEYWORD=&_top_hm=li_read_normal&status=N&fromname=webmaster%40heraldm.com&star=N
20600613 10th entry
2008년 5월 30일 금요일
Airline Companies’ Threat and Chance
Summary
Local airline companies deal with high oil price. Korean Airline and Asiana Airlinere are presentative in Korea, and they reduce their routes. Moreover they sirously consider many factors about flights like wind and course. Income also changed last year, first quater Korean Air’s net income was 130 billions won, but this year first quarter the company lost 325.5billion won. Analysts predict it negatively. Jet oil price is aready 50% percent up due to soaring petroleum prices, creating a bigger-than-expected burden on the industry. Experts also pointed out exchange rate. Korean won created more of a cost burden on air carriers this year. Hence, airline companies are considering raising domestic fares as well.
My opinion
Airline companies should be defferentiated. I think they need something new way. Price raising is not a solution. World econmy is in downterm. Especially US are suffered by this recession. US made an effort for this recession but it’s useless. It is similar with Great Depression. During Great Depression, US government does many things, but it made an opposite effect. It is related with oil price and agflation. Agflation is a complex word of agriculture and inflation. Consumption is reducing by these reasons. If airline companies increase their price, their revenue would be reduced. Their new solution should catch two points, the one is no change in consumers, and the other is reducing cost.
We learn about factors of price. Among them, cost is not changeable. It almost fixed by environment like oil price and aircraft price. Addmission fee is changeable, but it’s not easy. Especially their labors fee is very hard to change, because their labors are well educated and not easy to reduce their number.
To conclude, they should improve their market value or brand value. Their pricing strategy is a basic. Most of airline companies in the world are spending difficult time. During this recession, price increasing is reasonable. However, if they find new way to improving their value, it will be a chance.
References;Author: By Ko Kyoung-tae Title: Oil prices hit air carriers The Korea Herald. May 28, 2008
20300174 Nah Kilwoong, Entry - 12
Local airline companies deal with high oil price. Korean Airline and Asiana Airlinere are presentative in Korea, and they reduce their routes. Moreover they sirously consider many factors about flights like wind and course. Income also changed last year, first quater Korean Air’s net income was 130 billions won, but this year first quarter the company lost 325.5billion won. Analysts predict it negatively. Jet oil price is aready 50% percent up due to soaring petroleum prices, creating a bigger-than-expected burden on the industry. Experts also pointed out exchange rate. Korean won created more of a cost burden on air carriers this year. Hence, airline companies are considering raising domestic fares as well.
My opinion
Airline companies should be defferentiated. I think they need something new way. Price raising is not a solution. World econmy is in downterm. Especially US are suffered by this recession. US made an effort for this recession but it’s useless. It is similar with Great Depression. During Great Depression, US government does many things, but it made an opposite effect. It is related with oil price and agflation. Agflation is a complex word of agriculture and inflation. Consumption is reducing by these reasons. If airline companies increase their price, their revenue would be reduced. Their new solution should catch two points, the one is no change in consumers, and the other is reducing cost.
We learn about factors of price. Among them, cost is not changeable. It almost fixed by environment like oil price and aircraft price. Addmission fee is changeable, but it’s not easy. Especially their labors fee is very hard to change, because their labors are well educated and not easy to reduce their number.
To conclude, they should improve their market value or brand value. Their pricing strategy is a basic. Most of airline companies in the world are spending difficult time. During this recession, price increasing is reasonable. However, if they find new way to improving their value, it will be a chance.
References;Author: By Ko Kyoung-tae Title: Oil prices hit air carriers The Korea Herald. May 28, 2008
20300174 Nah Kilwoong, Entry - 12
2008년 5월 29일 목요일
`Hanji' Wear Fashion Show Hits Stage
`Hanji' Wear Fashion Show Hits Stage
Summary
Hanbok, Korean traditional clothes, represents what Koreans wear. In contrast to, Yukata, Japanese traditional clothes, Hanbok remained trapped in the past, and people do not wear it as their daily clothes. To modernize the traditional costume, Chae Keum-seok transformed Hanbok by using Hanji fabrics which are used to make underwear, as it is durable, easy to dye, and prevents bacteria buildup.
Opinion
My friend in Handong University is wearing transformed Hanbok. That Hanbok looks good, convenient, and it has simple design. She has no special reason to wear, but she just wear Hanbok as daily clothes because transformed Hanbok is practical for her to work, and sources of Hanbok has important points; durable, easy to wear, healthy for her. I think this trend should come from the young generation who leads fashion markets. One change of her wearing can attract foreign students in school to have curiosity about Korean clothes, and Korean culture. In world fashion market, products including characteristics; unique, creative, practical can perform main role. I did not see the Hanbok fashion show, actually I did evaluate that clothes based on western style, culture is better than Korean clothes including Hanbok. Generally, people think like me. Therefore, Korean fashion markets must focus on the motives, changes, and marketing strategies that make people change their view points about Hanbok. Specifically, Hanbok’s design should be transformed to be stylish, characteristic, colorful or simple for young people. Another marketing strategy is to use media program like drama, movie, TV show because many Koreans like to see the mass media. These trying can be advertisements that people is used to seeing Hanbok. Although brand of Korean is weak to notify our strong points for people who are interested in Korea, many traditional cultures including Hanbok, Hangeul, Bibimbab should be improved to do marketing about Korea.
Reference
http://www.koreatimes.co.kr/www/news/art/2008/05/199_22038.html
by Chung Ah-young
Koreatimes
20600517 Lee, young jae entry-12
Summary
Hanbok, Korean traditional clothes, represents what Koreans wear. In contrast to, Yukata, Japanese traditional clothes, Hanbok remained trapped in the past, and people do not wear it as their daily clothes. To modernize the traditional costume, Chae Keum-seok transformed Hanbok by using Hanji fabrics which are used to make underwear, as it is durable, easy to dye, and prevents bacteria buildup.
Opinion
My friend in Handong University is wearing transformed Hanbok. That Hanbok looks good, convenient, and it has simple design. She has no special reason to wear, but she just wear Hanbok as daily clothes because transformed Hanbok is practical for her to work, and sources of Hanbok has important points; durable, easy to wear, healthy for her. I think this trend should come from the young generation who leads fashion markets. One change of her wearing can attract foreign students in school to have curiosity about Korean clothes, and Korean culture. In world fashion market, products including characteristics; unique, creative, practical can perform main role. I did not see the Hanbok fashion show, actually I did evaluate that clothes based on western style, culture is better than Korean clothes including Hanbok. Generally, people think like me. Therefore, Korean fashion markets must focus on the motives, changes, and marketing strategies that make people change their view points about Hanbok. Specifically, Hanbok’s design should be transformed to be stylish, characteristic, colorful or simple for young people. Another marketing strategy is to use media program like drama, movie, TV show because many Koreans like to see the mass media. These trying can be advertisements that people is used to seeing Hanbok. Although brand of Korean is weak to notify our strong points for people who are interested in Korea, many traditional cultures including Hanbok, Hangeul, Bibimbab should be improved to do marketing about Korea.
Reference
http://www.koreatimes.co.kr/www/news/art/2008/05/199_22038.html
by Chung Ah-young
Koreatimes
20600517 Lee, young jae entry-12
2008년 5월 23일 금요일
Calvin Klein sees more growth in Korea
Summary
CK, Calvin Klein, clothes brand is successful company in Korea. Tom Murry, president and chief operating officer of Calvin Klein Inc. thinks Korea has the potential for Calvin Klein to improve its brands. Among its extensive product categories, Calvin Klein Collection is considered the ``image maker'' for the Calvin Klein brand. In Korea, ck Calvin Klein, which is distributed by Bifun Trading Co. Ltd., is available in all the major department stores.
Opinion
Calvin Klein is the company that has high profit because of its brand values. People including me tend to judge whether one brand is quality or not by checking that brand position in the world. Calvin Klein is using the way for improving their brand; Calvin Klein is considered “image maker”. Thus, people think “image maker” means that this company is leading fashion image in the world and this company is the basis of fashion. I think this way like ‘image maker’ is a good marketing strategy because CK brand became unique and special. Tom Murry, president and chief operating officer of Calvin Klein Inc. said CK will success more because Korea has the potential in fashion market. This point means Korean fashion brand can have the unique brand and Korean fashion market will be the blue ocean. So, what about many brands in Korean fashion market? I think Prospecs, GIODANO and many Korean fashion brands have no points and no unique characters to attract buyer’s demand. Therefore, if many fashion brands in Korea want them to be the best fashion collection, they should evaluate and reform their brand value.
References;Author: Cathy Rose A. GarciaTitle: Calvin Klein sees more growth in Koreahttp://koreatimes.co.kr/www/news/art/2008/05/199_24514.html
20600517 Lee yong jae 10th entry
CK, Calvin Klein, clothes brand is successful company in Korea. Tom Murry, president and chief operating officer of Calvin Klein Inc. thinks Korea has the potential for Calvin Klein to improve its brands. Among its extensive product categories, Calvin Klein Collection is considered the ``image maker'' for the Calvin Klein brand. In Korea, ck Calvin Klein, which is distributed by Bifun Trading Co. Ltd., is available in all the major department stores.
Opinion
Calvin Klein is the company that has high profit because of its brand values. People including me tend to judge whether one brand is quality or not by checking that brand position in the world. Calvin Klein is using the way for improving their brand; Calvin Klein is considered “image maker”. Thus, people think “image maker” means that this company is leading fashion image in the world and this company is the basis of fashion. I think this way like ‘image maker’ is a good marketing strategy because CK brand became unique and special. Tom Murry, president and chief operating officer of Calvin Klein Inc. said CK will success more because Korea has the potential in fashion market. This point means Korean fashion brand can have the unique brand and Korean fashion market will be the blue ocean. So, what about many brands in Korean fashion market? I think Prospecs, GIODANO and many Korean fashion brands have no points and no unique characters to attract buyer’s demand. Therefore, if many fashion brands in Korea want them to be the best fashion collection, they should evaluate and reform their brand value.
References;Author: Cathy Rose A. GarciaTitle: Calvin Klein sees more growth in Koreahttp://koreatimes.co.kr/www/news/art/2008/05/199_24514.html
20600517 Lee yong jae 10th entry
Materials and Price
Summary
The gassoline price topped 2,000won per liter yesterday at some retail stations. The average gasoline price was 1801.44won per liter on wendsday. It is 10% higher price than januarly. Diesel is also rose more than 20% to 1,760 won over the same period. The price of diesel rose faster than gasoline because of growing industrial demand in neighboring emerging economies such as China and India, where many factories run on diesel. This raises the cost burden on trukers and manufacturers. The government tries to curb energy consumption, with little succes in reducing effects on the ongoing oil crisis.
My opinion
I learned about “Pricing” last marketing class. The price is an important factor in market. It is determined by demand and supply economically. Nowadays many economic factors influence the demand and supply. Especially supply is influenced by technology, distribution and raw material, etc. Among them, raw material is a traditional factor. It will be a basic when salers determine a price.
Nowadays the major issue in the world is global inflation. It is caused by a raw material price. Many countries worry about this problem, because this problem will higher the products’ problem and the market will be getting freeze. Especially, it is a larger problem for Korea than other countries that they have large resource. Korea doesn’t have much resource, so if the raw material’s price higher, countries having resources have a market power.
For sorving this problem, Korea focus on other part. The solution is an intangible market like a service and finance. However, we consider something before we start these industries. Fist, Korea should have a good language power. Second, we must have a service mind. Lastly, the most Koreans have a mind understanding foreigners.
This raising oil price will be a critical crisis for Korea and other developing country. However, we change our perspective. It will be a new chance, and this new industry will be strength in near future.
References;Author: By Ko Kyoung-tae Title: Gas hits new record The Korea Herald. May 23, 2008
20300174 Nah Kilwoong, Entry - 11
The gassoline price topped 2,000won per liter yesterday at some retail stations. The average gasoline price was 1801.44won per liter on wendsday. It is 10% higher price than januarly. Diesel is also rose more than 20% to 1,760 won over the same period. The price of diesel rose faster than gasoline because of growing industrial demand in neighboring emerging economies such as China and India, where many factories run on diesel. This raises the cost burden on trukers and manufacturers. The government tries to curb energy consumption, with little succes in reducing effects on the ongoing oil crisis.
My opinion
I learned about “Pricing” last marketing class. The price is an important factor in market. It is determined by demand and supply economically. Nowadays many economic factors influence the demand and supply. Especially supply is influenced by technology, distribution and raw material, etc. Among them, raw material is a traditional factor. It will be a basic when salers determine a price.
Nowadays the major issue in the world is global inflation. It is caused by a raw material price. Many countries worry about this problem, because this problem will higher the products’ problem and the market will be getting freeze. Especially, it is a larger problem for Korea than other countries that they have large resource. Korea doesn’t have much resource, so if the raw material’s price higher, countries having resources have a market power.
For sorving this problem, Korea focus on other part. The solution is an intangible market like a service and finance. However, we consider something before we start these industries. Fist, Korea should have a good language power. Second, we must have a service mind. Lastly, the most Koreans have a mind understanding foreigners.
This raising oil price will be a critical crisis for Korea and other developing country. However, we change our perspective. It will be a new chance, and this new industry will be strength in near future.
References;Author: By Ko Kyoung-tae Title: Gas hits new record The Korea Herald. May 23, 2008
20300174 Nah Kilwoong, Entry - 11
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