Summary
CK, Calvin Klein, clothes brand is successful company in Korea. Tom Murry, president and chief operating officer of Calvin Klein Inc. thinks Korea has the potential for Calvin Klein to improve its brands. Among its extensive product categories, Calvin Klein Collection is considered the ``image maker'' for the Calvin Klein brand. In Korea, ck Calvin Klein, which is distributed by Bifun Trading Co. Ltd., is available in all the major department stores.
Opinion
Calvin Klein is the company that has high profit because of its brand values. People including me tend to judge whether one brand is quality or not by checking that brand position in the world. Calvin Klein is using the way for improving their brand; Calvin Klein is considered “image maker”. Thus, people think “image maker” means that this company is leading fashion image in the world and this company is the basis of fashion. I think this way like ‘image maker’ is a good marketing strategy because CK brand became unique and special. Tom Murry, president and chief operating officer of Calvin Klein Inc. said CK will success more because Korea has the potential in fashion market. This point means Korean fashion brand can have the unique brand and Korean fashion market will be the blue ocean. So, what about many brands in Korean fashion market? I think Prospecs, GIODANO and many Korean fashion brands have no points and no unique characters to attract buyer’s demand. Therefore, if many fashion brands in Korea want them to be the best fashion collection, they should evaluate and reform their brand value.
References;Author: Cathy Rose A. GarciaTitle: Calvin Klein sees more growth in Koreahttp://koreatimes.co.kr/www/news/art/2008/05/199_24514.html
20600517 Lee yong jae 10th entry
2008년 5월 23일 금요일
Materials and Price
Summary
The gassoline price topped 2,000won per liter yesterday at some retail stations. The average gasoline price was 1801.44won per liter on wendsday. It is 10% higher price than januarly. Diesel is also rose more than 20% to 1,760 won over the same period. The price of diesel rose faster than gasoline because of growing industrial demand in neighboring emerging economies such as China and India, where many factories run on diesel. This raises the cost burden on trukers and manufacturers. The government tries to curb energy consumption, with little succes in reducing effects on the ongoing oil crisis.
My opinion
I learned about “Pricing” last marketing class. The price is an important factor in market. It is determined by demand and supply economically. Nowadays many economic factors influence the demand and supply. Especially supply is influenced by technology, distribution and raw material, etc. Among them, raw material is a traditional factor. It will be a basic when salers determine a price.
Nowadays the major issue in the world is global inflation. It is caused by a raw material price. Many countries worry about this problem, because this problem will higher the products’ problem and the market will be getting freeze. Especially, it is a larger problem for Korea than other countries that they have large resource. Korea doesn’t have much resource, so if the raw material’s price higher, countries having resources have a market power.
For sorving this problem, Korea focus on other part. The solution is an intangible market like a service and finance. However, we consider something before we start these industries. Fist, Korea should have a good language power. Second, we must have a service mind. Lastly, the most Koreans have a mind understanding foreigners.
This raising oil price will be a critical crisis for Korea and other developing country. However, we change our perspective. It will be a new chance, and this new industry will be strength in near future.
References;Author: By Ko Kyoung-tae Title: Gas hits new record The Korea Herald. May 23, 2008
20300174 Nah Kilwoong, Entry - 11
The gassoline price topped 2,000won per liter yesterday at some retail stations. The average gasoline price was 1801.44won per liter on wendsday. It is 10% higher price than januarly. Diesel is also rose more than 20% to 1,760 won over the same period. The price of diesel rose faster than gasoline because of growing industrial demand in neighboring emerging economies such as China and India, where many factories run on diesel. This raises the cost burden on trukers and manufacturers. The government tries to curb energy consumption, with little succes in reducing effects on the ongoing oil crisis.
My opinion
I learned about “Pricing” last marketing class. The price is an important factor in market. It is determined by demand and supply economically. Nowadays many economic factors influence the demand and supply. Especially supply is influenced by technology, distribution and raw material, etc. Among them, raw material is a traditional factor. It will be a basic when salers determine a price.
Nowadays the major issue in the world is global inflation. It is caused by a raw material price. Many countries worry about this problem, because this problem will higher the products’ problem and the market will be getting freeze. Especially, it is a larger problem for Korea than other countries that they have large resource. Korea doesn’t have much resource, so if the raw material’s price higher, countries having resources have a market power.
For sorving this problem, Korea focus on other part. The solution is an intangible market like a service and finance. However, we consider something before we start these industries. Fist, Korea should have a good language power. Second, we must have a service mind. Lastly, the most Koreans have a mind understanding foreigners.
This raising oil price will be a critical crisis for Korea and other developing country. However, we change our perspective. It will be a new chance, and this new industry will be strength in near future.
References;Author: By Ko Kyoung-tae Title: Gas hits new record The Korea Herald. May 23, 2008
20300174 Nah Kilwoong, Entry - 11
Jeju seeks investment to become business hub
Summary>
Since the National Assembly approved a set of bills to expand autonomy and ease regulations on investment and education on Jeju Island last year. Under the government's plan, the island will specialize in medical tourism and "English town". The government also plans to develop a cutting-edge industrial complex for information and communication technology and bio-technology companies.
In Jeju, foreign corporations are permitted to run hospitals on the island while continuing to ban domestic profit organizations from the medical service sector. The Jeju provincial government will ease restrictions on marketing activities by medical institutions targeting foreign patients and overseas Koreans who are not covered by domestic health insurance.
The Jeju government plans to open "English Education City" in southwestern part of the island to increase competitiveness of the service industry and curb growing deficits in the education sector. The English town will also attract branch campuses of universities in English-speaking countries. The Jeju government said it is also discussing with the central government to relax regulations on foreign schools on the island.
Opinion>
The Jeju government said it will focus on three key development projects - medical tourism, technology based-industrial complex and English town. But, there is an old saying that Jack of all trade is no master of one. Similarly, developing society should be intensive in particular parts.
Medical tourism has a chance of success because the fee of medical treatment in Korea is cheaper than any other developed nations. And Jeju-do has many tourist attractions like sea, craters, a mild climate, tangerine and Dol-ha-ru-bang. But there is a critical issue on privatization of medical insurance. If it is realized, Jeju has no competitive power on price of medical treatment.
Technology based-industrial complex will be most successful. Information and communication industry and bio-technology industry don’t need to be placed in land. Jeju is citing tax incentives, low rents and employee welfare and enhances employees productivity and creativity while working and living in the island
But I think that ‘English town’ has no value to invest because some English town has already been build near Seoul, and English camps are being holding in many universities.
References;
Author: Cho Chung-un
Title: Jeju seeks investment to become business hub May 23, 2008
http://mail2.daum.net/hanmail/mail/ViewMail.daum?MSGID=0000000000005Xk&FOLDER=%ED%9C%B4%EC%A7%80%ED%86%B5&mpage=1&KEYTYPE=&KEYWORD=&_top_hm=w_read
20600613 9th entry
Since the National Assembly approved a set of bills to expand autonomy and ease regulations on investment and education on Jeju Island last year. Under the government's plan, the island will specialize in medical tourism and "English town". The government also plans to develop a cutting-edge industrial complex for information and communication technology and bio-technology companies.
In Jeju, foreign corporations are permitted to run hospitals on the island while continuing to ban domestic profit organizations from the medical service sector. The Jeju provincial government will ease restrictions on marketing activities by medical institutions targeting foreign patients and overseas Koreans who are not covered by domestic health insurance.
The Jeju government plans to open "English Education City" in southwestern part of the island to increase competitiveness of the service industry and curb growing deficits in the education sector. The English town will also attract branch campuses of universities in English-speaking countries. The Jeju government said it is also discussing with the central government to relax regulations on foreign schools on the island.
Opinion>
The Jeju government said it will focus on three key development projects - medical tourism, technology based-industrial complex and English town. But, there is an old saying that Jack of all trade is no master of one. Similarly, developing society should be intensive in particular parts.
Medical tourism has a chance of success because the fee of medical treatment in Korea is cheaper than any other developed nations. And Jeju-do has many tourist attractions like sea, craters, a mild climate, tangerine and Dol-ha-ru-bang. But there is a critical issue on privatization of medical insurance. If it is realized, Jeju has no competitive power on price of medical treatment.
Technology based-industrial complex will be most successful. Information and communication industry and bio-technology industry don’t need to be placed in land. Jeju is citing tax incentives, low rents and employee welfare and enhances employees productivity and creativity while working and living in the island
But I think that ‘English town’ has no value to invest because some English town has already been build near Seoul, and English camps are being holding in many universities.
References;
Author: Cho Chung-un
Title: Jeju seeks investment to become business hub May 23, 2008
http://mail2.daum.net/hanmail/mail/ViewMail.daum?MSGID=0000000000005Xk&FOLDER=%ED%9C%B4%EC%A7%80%ED%86%B5&mpage=1&KEYTYPE=&KEYWORD=&_top_hm=w_read
20600613 9th entry
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