Press Release Source: Acxiom Corporation
Acxiom Web-based Segmentation System Adds Scarborough Research Local Market Insights
Thursday April 3, 3:59 pm ET
PersonicX VisionScape offers marketers real-time analytical and mapping tools with a wealth of consumer behavior and attitude information
LITTLE ROCK, Ark.--(BUSINESS WIRE)--Comprehensive consumer shopping insights from Scarborough Research are now available in Acxiom® Corporation’s new PersonicX VisionScape™. The Scarborough data, along with consumer data provided by Acxiom, allows marketers to dive deep into the consumer mindset with specifics on behaviors and location characteristics for U.S. markets as measured by Scarborough.
PersonicX VisionScape’s Web-based mapping and segmentation system is Acxiom’s latest innovation in the Personicx® family of household-level segmentation tools. PersonicX is a household-level segmentation system that places U.S. households into one of 70 distinctive segments and 21 life-stage groups based on specific consumer behavior and demographic characteristics.
Using PersonicX’s industry-leading customer-coded system, VisionScape accesses a comprehensive library of consumer behaviors and attitudes using Scarborough Research to build in-depth views of specific markets. Information on consumer markets includes traffic, consumer expenditures, population demographics, channel and media preferences, and more.
“Adding Scarborough’s industry-leading data to PersonicX VisionScape allows marketers to more precisely target their messages based on specific consumer behavior,” said Louis Rolleigh, Acxiom’s consumer segmentation and analysis product leader. “Now, companies can access online their PersonicX-coded data, along with Scarborough data, to make decisions regarding all of their marketing campaigns. With the Scarborough data, marketers can examine consumer behavior unique to a particular city or analyze similarities across markets.”
Marketers can use PersonicX VisionScape to analyze questions such as, “Which consumers are most likely to be attracted to my new product offering?” and “Where is the best location for my new store?” VisionScape allows the easy creation of custom target groups based on PersonicX-coded customer or third-party survey data. In addition, its easy-to-use report generator allows businesses to share critical marketing data with all stakeholders across an enterprise, providing businesses a consistent framework from which to view and respond to the consumer landscape.
“PersonicX VisionScape gives businesses hands-on access to tools that generate immediate, precise and actionable results,” Rolleigh said. “In today’s customer-centric marketplace, it’s a given that understanding your customers will make the difference in whether or not you make the sale.”
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM - News) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, risk mitigation, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, China and Canada. For more information, visit www.acxiom.com.
About Scarborough Research
Scarborough Research (www.scarborough.com, info@scarborough.com) measures the lifestyle and shopping patterns, media behaviors, and demographics of American consumers. Products and services include the Media Rating Council (MRC) accredited consumer insight studies in 81 Top-Tier Markets, and a Multi-Market Study. Scarborough Research also has Scarborough USA+ (a national database), Hispanic studies, and custom research solutions among its service portfolio. With more than 30 years of experience, Scarborough measures 2,000 consumer categories and serves a broad client base that includes marketers, advertising agencies, print and electronic media (broadcast and cable television, radio stations) sports teams and leagues, and out-of-home media companies. Surveying more than 220,000 adults annually, Scarborough is a joint venture between Arbitron Inc. (www.arbitron.com) and The Nielsen Company (www.nielsen.com).
Acxiom is a registered trademark of Acxiom Corporation.
Contact:
Acxiom Corporation
Stacey M. Jones, APR, Public Relations, 501-252-2249
GACXM
________________________________________
Source: Acxiom Corporation
My opinion
I studied about segmentation last class. So I found something related with segmantation. This article introduces new analysitic tools. It is a great tool for segmentation.
Nowadays, internet is full of data. I can find many things that I want. However, if we don’t have searching sight like a google and yahoo, it is very hard to find. We need information, not wide data. Generally I spend lots of time to arrange the data, not to find data. I think VisionScape help businessman to arrange the data.
Businessmans want making a profit. For this profit, they make 4P strategy. If they sale a new beef cooking machine in India, they must be failed. Profit cannot be earned by not only the new evoluated products, but also strategy. Therefore, businessman should have a strategy. One of the basic of this strategy is market segmentation. It is a first level of making a strategy.
Different people live in the world. They think different way, and they eat diverse things. In the childhood, they like toys, but not in the adults. They want different things, and it’s up to place and time. Therefore, People never buy a product, if they don’t need. Before making a profit, more important one is the offering a value.
As every people has a diverse priority. So their value is not same. If businessman sale a new product, they should find a place where the people like their new product. People consider a price, too. If someone wants to sale a diamond, he would find a place where the rich live.
VisionScrape is a great tool to find place saling a new product. This new tool gives a great help to market segmentation. It easily creates information about segmentaion. In a conclusion, businessmans making a more profit.
Addintionally, VisionScrape is not only good for businessmans’ profit, but also the economical efficiency. Because, it helps that a proper people get a proper goods.
20300174 Nah, Kilwoong - entry 4
2008년 4월 5일 토요일
2008년 4월 4일 금요일
Korean car exports to East Europe surge 13 fold since '01
In a sign that Korean carmakers are relying less and less on the United States to maintain growth, exports to Eastern European nations rose more than 13 fold between 2001 and last year, the Korea Automobile Manufacturers Association said yesterday.
According to KAMA, local carmakers' exports to Eastern European nations rose by 1,389 percent from the 32,206 units recorded in 2001 to over 447,000 units last year.
With the increase, the region has become the country's third-largest automotive export destination, accounting for 15.7 percent of last year's car exports. In 2001, automotive exports to Eastern European countries only accounted for 2.1 percent of the total. It had been the smallest export destination among the eight regions in KAMA's statistics. The eight regions are Africa, Asia, Central and South America, Eastern Europe (including Russia), North America, the Pacific, Western Europe and the Middle East.
Over the same period, the value of the country's automotive exports to Eastern Europe increased by more than 20 times to come in at about $4.79 billion. The value of the country's car exports to the region in 2001 was $224.8 million.
By country, Russia was the largest importer of Korean cars in the region followed by the Ukraine. Last year, Russia imported more than 255,000 vehicles, accounting for 57 percent of Korean firms' exports to the region. The Ukraine imported about 68,700 vehicles, accounting for 15.3 percent of Eastern Europe's imports.
In comparison to 2001, the number of vehicles shipped to Russia and the Ukraine rose by 459 percent and 569 percent, respectively.
KAMA attributed the skyrocketing imports in Eastern Europe to the expansion of their automotive markets, brought on by the rapid economic growth of the region.
After Eastern Europe, exports to Africa rose by the highest margin, followed by the Middle East and Central and South American countries. Exports to Africa and the Middle East rose by 457 percent and 390 percent, respectively.
In Central and South American countries, Korean car imports rose by 252 percent.
Although North America has maintained its position as the largest importer of Korean cars, its proportion has gone down, from 46 percent in 2001 to 29.3 percent last year. The second largest export destination for local carmakers is Western Europe, accounting for 19.3 percent of the country's total automobile exports last year.
From 2001 to 2007, exports to North America and Western Europe increased by 20 percent and 28.7 percent, respectively.
By Choi He-suk
(cheesuk@heraldm.com)
2008.04.04
Summary>
Although North America has maintained its position as the largest importer of Korean cars, its proportion has gone down, from 46 percent in 2001 to 29.3 percent last year. The second largest export destination for local carmakers is Western Europe, accounting for 19.3 percent of the country's total automobile exports last year.
With the increase, Eastern European nations have become the country's third-largest automotive export destination, accounting for 15.7 percent of last year's car exports. In 2001, automotive exports to Eastern European countries only accounted for 2.1 percent of the total.
After Eastern Europe, exports to Africa rose by the highest margin, followed by the Middle East and Central and South American countries. Exports to Africa and the Middle East rose by 457 percent and 390 percent, respectively.
Opinion>
As the North America is stagnant and the Third World Countries’ economy grows, Korean car makers need to take part in the market. One thing that they must keep in mind is they should respect the countries environment such as economic structure, climate, culture, law, average earnings per capita, natural resources, etc
Let me take an example. If Korean car makers decide Russia as a target market, they can reduce cost and price by not installing air conditioner. And they can invest the cost for air conditioner to develop heating system in car to give Russian customer more satisfaction. On the contrary, they can sell cars uninstalled heater.
If they take economy into account, they will concentrate on selling small cars. Because the Third World countries have pyramid economic structure and the average earnings per capita is low, the car makers will concentrate on selling low price cars.
Third, natural resources. The Third world countries have abundant natural resources and wide land. So, they might need cars that are strong and powerful such as SUV without worrying about oil price.
I focused on product, but if set the prices, places and the ways to promote by respecting such as economic structure, climate, culture, law, average earnings per capita, natural resources, etc, the Korean car makers will have predominance in the market.
20600613 Jeon, Hyejin
According to KAMA, local carmakers' exports to Eastern European nations rose by 1,389 percent from the 32,206 units recorded in 2001 to over 447,000 units last year.
With the increase, the region has become the country's third-largest automotive export destination, accounting for 15.7 percent of last year's car exports. In 2001, automotive exports to Eastern European countries only accounted for 2.1 percent of the total. It had been the smallest export destination among the eight regions in KAMA's statistics. The eight regions are Africa, Asia, Central and South America, Eastern Europe (including Russia), North America, the Pacific, Western Europe and the Middle East.
Over the same period, the value of the country's automotive exports to Eastern Europe increased by more than 20 times to come in at about $4.79 billion. The value of the country's car exports to the region in 2001 was $224.8 million.
By country, Russia was the largest importer of Korean cars in the region followed by the Ukraine. Last year, Russia imported more than 255,000 vehicles, accounting for 57 percent of Korean firms' exports to the region. The Ukraine imported about 68,700 vehicles, accounting for 15.3 percent of Eastern Europe's imports.
In comparison to 2001, the number of vehicles shipped to Russia and the Ukraine rose by 459 percent and 569 percent, respectively.
KAMA attributed the skyrocketing imports in Eastern Europe to the expansion of their automotive markets, brought on by the rapid economic growth of the region.
After Eastern Europe, exports to Africa rose by the highest margin, followed by the Middle East and Central and South American countries. Exports to Africa and the Middle East rose by 457 percent and 390 percent, respectively.
In Central and South American countries, Korean car imports rose by 252 percent.
Although North America has maintained its position as the largest importer of Korean cars, its proportion has gone down, from 46 percent in 2001 to 29.3 percent last year. The second largest export destination for local carmakers is Western Europe, accounting for 19.3 percent of the country's total automobile exports last year.
From 2001 to 2007, exports to North America and Western Europe increased by 20 percent and 28.7 percent, respectively.
By Choi He-suk
(cheesuk@heraldm.com)
2008.04.04
Summary>
Although North America has maintained its position as the largest importer of Korean cars, its proportion has gone down, from 46 percent in 2001 to 29.3 percent last year. The second largest export destination for local carmakers is Western Europe, accounting for 19.3 percent of the country's total automobile exports last year.
With the increase, Eastern European nations have become the country's third-largest automotive export destination, accounting for 15.7 percent of last year's car exports. In 2001, automotive exports to Eastern European countries only accounted for 2.1 percent of the total.
After Eastern Europe, exports to Africa rose by the highest margin, followed by the Middle East and Central and South American countries. Exports to Africa and the Middle East rose by 457 percent and 390 percent, respectively.
Opinion>
As the North America is stagnant and the Third World Countries’ economy grows, Korean car makers need to take part in the market. One thing that they must keep in mind is they should respect the countries environment such as economic structure, climate, culture, law, average earnings per capita, natural resources, etc
Let me take an example. If Korean car makers decide Russia as a target market, they can reduce cost and price by not installing air conditioner. And they can invest the cost for air conditioner to develop heating system in car to give Russian customer more satisfaction. On the contrary, they can sell cars uninstalled heater.
If they take economy into account, they will concentrate on selling small cars. Because the Third World countries have pyramid economic structure and the average earnings per capita is low, the car makers will concentrate on selling low price cars.
Third, natural resources. The Third world countries have abundant natural resources and wide land. So, they might need cars that are strong and powerful such as SUV without worrying about oil price.
I focused on product, but if set the prices, places and the ways to promote by respecting such as economic structure, climate, culture, law, average earnings per capita, natural resources, etc, the Korean car makers will have predominance in the market.
20600613 Jeon, Hyejin
KTF Puts Up 'Show' at 3G Market
KTF Puts Up 'Show' at 3G Market
Kim Jeong-tae, a 30-something office worker in Seoul, should be one of the happiest people on the planet as last weekend he married a charming bride.
But a concern plagued Kim: his old father, bed-ridden in a distant hospital due to a cancer, was unable to participate in the wedding ceremony of his beloved son.
Kim's tech-savvy friends came to the rescue. One friend visited Kim's father to place a video call to the other friend at the wedding ceremony. The sick father could then witness the marriage via the handset.
This was enabled by third-generation mobile telephony service, dubbed high-speed downlink packet access (HSDPA) that Korea's No. 2 mobile carrier KTF introduced for the first time.
KTF launched the services, which boast such applications as video calls or videoconferencing, midway through last year and expanded its service area to across the country under the banner of ``SHOW'' in March.
``KTF envisages to open up a new world of communication by enabling close interaction between people through exchange of emotions and feelings on top of simple voice communication,'' KTF CEO Cho Young-chu said.
In less than four months after going nationwide with SHOW, KTF has launched a total of nine HSDPA-dedicated handsets and attracted more than 600,000 subscribers.
KTF vies to sign up approximately 2.7 million users for its HSDPA services this year together with its parent company KT, the nation's foremost telecom carrier.
In fact, KTF goes all-out to take the driver's seat in the 3G HSDPA market because the outfit firmly believes that it will be the mainstream platform of mobile telephony service soon, thanks to its rich features.
HSDPA brings a flurry of fancy applications. On top of video calls, there are Web-to-phone services, convenient mobile payment and easy global roaming.
``KTF hopes to enrich the life style of our valued customers by extending the SHOW service to various convergent areas in education, medical care and financial services,'' Cho said.
``Furthermore, with seamless global roaming and premium multi-media services, KTF endeavors to deliver unique differentiated service experience to each customer,'' he said.
Summary
KTF launched the SHOW, applications such as video calls or videoconferencing.
KTF focused on the communication of emotion by enabling close interaction between people through exchange of emotions and feelings.
KTF wants people to enrich the life style of our valued customers by extending the SHOW service to various convergent areas in education, medical care and financial services.
My Opinion
Communication of Emotion is the most important strategy in competitive business world. Many people think emotion is just one feeling, not continuing, but the time that people can accept ‘this product’ is good or not is within seconds. It means most people want strong impact of advertisements, marketing.
Therefore, marketing about some products or companies should touch the emotions, and preceded process is to search people’s taste, characters, so on.
20600517 Lee, yong jae 4th article
Kim Jeong-tae, a 30-something office worker in Seoul, should be one of the happiest people on the planet as last weekend he married a charming bride.
But a concern plagued Kim: his old father, bed-ridden in a distant hospital due to a cancer, was unable to participate in the wedding ceremony of his beloved son.
Kim's tech-savvy friends came to the rescue. One friend visited Kim's father to place a video call to the other friend at the wedding ceremony. The sick father could then witness the marriage via the handset.
This was enabled by third-generation mobile telephony service, dubbed high-speed downlink packet access (HSDPA) that Korea's No. 2 mobile carrier KTF introduced for the first time.
KTF launched the services, which boast such applications as video calls or videoconferencing, midway through last year and expanded its service area to across the country under the banner of ``SHOW'' in March.
``KTF envisages to open up a new world of communication by enabling close interaction between people through exchange of emotions and feelings on top of simple voice communication,'' KTF CEO Cho Young-chu said.
In less than four months after going nationwide with SHOW, KTF has launched a total of nine HSDPA-dedicated handsets and attracted more than 600,000 subscribers.
KTF vies to sign up approximately 2.7 million users for its HSDPA services this year together with its parent company KT, the nation's foremost telecom carrier.
In fact, KTF goes all-out to take the driver's seat in the 3G HSDPA market because the outfit firmly believes that it will be the mainstream platform of mobile telephony service soon, thanks to its rich features.
HSDPA brings a flurry of fancy applications. On top of video calls, there are Web-to-phone services, convenient mobile payment and easy global roaming.
``KTF hopes to enrich the life style of our valued customers by extending the SHOW service to various convergent areas in education, medical care and financial services,'' Cho said.
``Furthermore, with seamless global roaming and premium multi-media services, KTF endeavors to deliver unique differentiated service experience to each customer,'' he said.
Summary
KTF launched the SHOW, applications such as video calls or videoconferencing.
KTF focused on the communication of emotion by enabling close interaction between people through exchange of emotions and feelings.
KTF wants people to enrich the life style of our valued customers by extending the SHOW service to various convergent areas in education, medical care and financial services.
My Opinion
Communication of Emotion is the most important strategy in competitive business world. Many people think emotion is just one feeling, not continuing, but the time that people can accept ‘this product’ is good or not is within seconds. It means most people want strong impact of advertisements, marketing.
Therefore, marketing about some products or companies should touch the emotions, and preceded process is to search people’s taste, characters, so on.
20600517 Lee, yong jae 4th article
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