Calvin Klein sees more growth in Korea

Summary
CK, Calvin Klein, clothes brand is successful company in Korea. Tom Murry, president and chief operating officer of Calvin Klein Inc. thinks Korea has the potential for Calvin Klein to improve its brands. Among its extensive product categories, Calvin Klein Collection is considered the ``image maker'' for the Calvin Klein brand. In Korea, ck Calvin Klein, which is distributed by Bifun Trading Co. Ltd., is available in all the major department stores.
Opinion
Calvin Klein is the company that has high profit because of its brand values. People including me tend to judge whether one brand is quality or not by checking that brand position in the world. Calvin Klein is using the way for improving their brand; Calvin Klein is considered “image maker”. Thus, people think “image maker” means that this company is leading fashion image in the world and this company is the basis of fashion. I think this way like ‘image maker’ is a good marketing strategy because CK brand became unique and special. Tom Murry, president and chief operating officer of Calvin Klein Inc. said CK will success more because Korea has the potential in fashion market. This point means Korean fashion brand can have the unique brand and Korean fashion market will be the blue ocean. So, what about many brands in Korean fashion market? I think Prospecs, GIODANO and many Korean fashion brands have no points and no unique characters to attract buyer’s demand. Therefore, if many fashion brands in Korea want them to be the best fashion collection, they should evaluate and reform their brand value.
References;Author: Cathy Rose A. GarciaTitle: Calvin Klein sees more growth in Koreahttp://koreatimes.co.kr/www/news/art/2008/05/199_24514.html

20600517 Lee yong jae 10th entry