`Hanji' Wear Fashion Show Hits Stage

`Hanji' Wear Fashion Show Hits Stage

Summary

Hanbok, Korean traditional clothes, represents what Koreans wear. In contrast to, Yukata, Japanese traditional clothes, Hanbok remained trapped in the past, and people do not wear it as their daily clothes. To modernize the traditional costume, Chae Keum-seok transformed Hanbok by using Hanji fabrics which are used to make underwear, as it is durable, easy to dye, and prevents bacteria buildup.

Opinion

My friend in Handong University is wearing transformed Hanbok. That Hanbok looks good, convenient, and it has simple design. She has no special reason to wear, but she just wear Hanbok as daily clothes because transformed Hanbok is practical for her to work, and sources of Hanbok has important points; durable, easy to wear, healthy for her. I think this trend should come from the young generation who leads fashion markets. One change of her wearing can attract foreign students in school to have curiosity about Korean clothes, and Korean culture. In world fashion market, products including characteristics; unique, creative, practical can perform main role. I did not see the Hanbok fashion show, actually I did evaluate that clothes based on western style, culture is better than Korean clothes including Hanbok. Generally, people think like me. Therefore, Korean fashion markets must focus on the motives, changes, and marketing strategies that make people change their view points about Hanbok. Specifically, Hanbok’s design should be transformed to be stylish, characteristic, colorful or simple for young people. Another marketing strategy is to use media program like drama, movie, TV show because many Koreans like to see the mass media. These trying can be advertisements that people is used to seeing Hanbok. Although brand of Korean is weak to notify our strong points for people who are interested in Korea, many traditional cultures including Hanbok, Hangeul, Bibimbab should be improved to do marketing about Korea.

Reference
http://www.koreatimes.co.kr/www/news/art/2008/05/199_22038.html
by Chung Ah-young
Koreatimes

20600517 Lee, young jae entry-12