SK Telecom makes foray into Chinese gami.

Summary>
SK Telecom, the nation’s top mobile carrier, has entered the fast-growing online gaming market in China in a bid to generate new income sources by expanding its business overseas. The company agreed to invest in Magicgrids Networks, a China-based company specializing in developing and publishing online games.
Also, SK Telecom has been acquiring a leading music label and a telematics company. The Chinese music industry, estimated to be worth 2 trillion won as of 2007, is expected to surge to 3.5 trillion won by 2010, powered by the growth of the digital music industry. The telematics industry is experiencing fast growth due to a Chinese government policy that mandates GPS devices in every public and special-purpose vehicle.

Opinion>
If SKTelecom combines their successful services with understanding and experiences about Chinese market, of Magicgrids, the company will succeed. But, SKTelecom failed in foreign online service market. ‘Cyworld’ failed in Europe market because they didn’t know their culture. And europians gradually got tired of Social Network Service(SNS). The time of stay per each user of ‘My space’, the largest SNS company in US, decreased up to 14% for last 4 months. Visitor also decreased from 72million in September, to 69.8million in November.
SKTelocom should study Chinese culture and their language to succeed in Chinese market.

References;
Author: By Jin Hyun-joo
Title: SK Telecom makes foray into Chinese gami. The Korea Herald. May 16, 2008

http://mail2.daum.net/hanmail/mail/ViewMail.daum?MSGID=0000000000005XP&FOLDER=%25EB%25B0%259B%25EC%259D%2580%25ED%258E%25B8%25EC%25A7%2580%25ED%2595%25A8&mpage=1&TYPE=&KEYTYPE=&KEYWORD=&_top_hm=li_read_normal&status=N&fromname=webmaster%40heraldm.com&star=N

20600613 8th entry